In 2025, the 18th Shanghai Supermarket OEM Processing andLeisure Snack Exhibition in China is approaching, which is a mustattend event. It is expected to attract numerous industryrepresentatives, manufacturers, and marketers to gather in Shanghaito discuss industry development trends and market trendstogether.

Shanghai, a bustling city with a long history and modern urbancharacteristics, is not only the economic center of China, but alsoa popular place for exhibitions. Various snack products with localcharacteristics will add color to this exhibition. As a leader inthe industry, Bohua International Exhibition Co., Ltd. has beendedicated to exhibition display services, exhibition investmentservices, and exhibition planning services for many years,accumulating rich experience and resources and providing exhibitionexperiences for participants.

Background and purpose of the exhibition

With the increasing demand from consumers for healthy,convenient, and diverse snacks, the leisure snack market is rapidlyexpanding. According to market research institutions, the size ofChina's snack market is expected to exceed one trillion yuan by2025., The OEM outsourcing model is becoming increasingly importantin this market, as it not only reduces investment risks for brandowners, but also improves production efficiency and product marketresponse speed.

The main purpose of this exhibition is to:

Provide a platform for communication and cooperation between OEMmanufacturers and brand owners.

Showcase new leisure snack products and processingtechnologies.

Analyze industry trends, explore market opportunities, andpromote cooperation between enterprises.

Help emerging brands enter the market and findpartners.

Exhibition Highlights

The highlights of this exhibition will be reflected in thefollowing aspects:

Diversified exhibitors: domestic and foreign snack brands andOEM processing enterprises will gather together to showcase theirnew products and technologies.

Industry Forum: Multiple forums will be held to discuss industrydevelopment, market trends, and consumer behavior, providing newmarket insights.

Procurement Negotiation Zone: Set up a dedicated procurementnegotiation area for buyers and sellers to negotiate face-to-faceand promote cooperation.

On site product experience: Participants can taste the newlylaunched leisure snacks on site and obtain market feedback.

How to participate in exhibitions

Simply visit the official website of Bohua InternationalExhibition Co., Ltd. to learn about the exhibition details, andcompanies can register to participate or visit the exhibition,joining this industry event. During the exhibition, BohuaInternational Exhibition Co., Ltd. will provide complete exhibitionservices to help exhibitors increase brand exposure and expandsales channels.

Market prospects and opportunities

The development of leisure snacks will usher in newopportunities in the future. With the acceleration of the pace oflife, consumers' demand for fast and convenient food is constantlyincreasing, especially for leisure snacks that meet healthstandards and have unique features, which will become the darlingof the market. In addition, with the rise of e-commerce, theintegration of online and offline has also brought newopportunities for snack brands.

Bohua International Exhibition Co., Ltd. is committed toproviding comprehensive exhibition and display services for majorsnack brands in this context. Through efficient investmentpromotion services, exhibitors can find their targetcustomers and occupy a place in the fierce market competition. Byplanning the exhibition, we ensure that the booth design and layoutare reasonable, so that each exhibitor's product can achieve thebest display effect.

Eye catching Shanghai owned brands

Shanghai, as a commercial center, has numerous local brands. Atthis exhibition, Shanghai's own brand of leisure snacks will becomea major highlight. These brands not only have unique productpositioning, but also compete with each other in taste and healthyingredient selection. For example, small packages of healthy nutsand various flavors of rice cakes that are popular among youngconsumers are representatives of local brands in Shanghai.

Leisure snacks from Shanghai are not only abundant, but alsooften incorporate local characteristics, receiving high praise fromconsumers. This adds more local color to the exhibition andprovides opportunities for other brands to learn and drawinspiration.

epilogue

The 18th Shanghai Supermarket OEM Processing Leisure SnackExhibition in 2025 is a must attend event for all relatedenterprises. It is not only a platform for showcasing products, butalso a great opportunity for industry exchange and cooperation.Shanghai Bohua International Exhibition Co., Ltd. welcomes majorOEM manufacturers and snack brands to participate, jointly explorethe future of the snack market, and share industry trends.

Through this exhibition, companies will have the opportunity toexpand their markets, establish partnerships, and receive valuablemarket feedback. Looking forward to meeting you in Shanghai in 2025and witnessing the new glory of the leisure snack industrytogether.

2025年，中國(guó)第18屆上海商超OEM代加工休閑零食展覽會(huì)即將來(lái)臨，這是一個(gè)不容錯(cuò)過(guò)的盛會(huì)。預(yù)計(jì)將吸引眾多行業(yè)代表、制造商以及市場(chǎng)營(yíng)銷(xiāo)者齊聚上海，共同探討行業(yè)發(fā)展動(dòng)向及市場(chǎng)趨勢(shì)。

上海，這座擁有悠久歷史和現(xiàn)代化城市特色的繁華之都，不僅是中國(guó)的經(jīng)濟(jì)中心，也是展覽會(huì)的熱門(mén)之地。各種具有地方特色的零食產(chǎn)品，都將為此次展覽增添色彩。博華國(guó)際展覽有限公司作為行業(yè)內(nèi)的佼佼者，多年來(lái)專注于展覽展示服務(wù)、展會(huì)招商服務(wù)及展覽策劃服務(wù)，積累了豐富的經(jīng)驗(yàn)和資源，為參與者提供了的展會(huì)體驗(yàn)。

展會(huì)背景及目的

隨著消費(fèi)者對(duì)健康、便捷與多樣化零食的需求日益增長(zhǎng)，休閑零食市場(chǎng)正在快速擴(kuò)展。根據(jù)市場(chǎng)調(diào)研機(jī)構(gòu)的數(shù)據(jù)，到2025年，中國(guó)休閑零食市場(chǎng)規(guī)模預(yù)計(jì)將突破萬(wàn)億。，OEM代加工模式也在這一市場(chǎng)中愈發(fā)重要，它不僅降低了品牌商的投資風(fēng)險(xiǎn)，也提高了生產(chǎn)效率和產(chǎn)品的市場(chǎng)反應(yīng)速度。

本屆展會(huì)的主要目的在于：

展會(huì)亮點(diǎn)

此次展會(huì)的亮點(diǎn)將體現(xiàn)在以下幾個(gè)方面：

1. 多樣化的參展商：國(guó)內(nèi)外休閑零食品牌及OEM代加工企業(yè)，將匯聚一堂，展示他們的新產(chǎn)品和技術(shù)。

2. 的行業(yè)論壇：屆時(shí)將舉辦多場(chǎng)針對(duì)行業(yè)發(fā)展、市場(chǎng)趨勢(shì)及消費(fèi)者行為的論壇，提供新的市場(chǎng)見(jiàn)解。

3. 采購(gòu)洽談專區(qū)：設(shè)置專門(mén)的采購(gòu)洽談區(qū)域，供買(mǎi)家與賣(mài)家面對(duì)面洽談，促進(jìn)合作。

4. 現(xiàn)場(chǎng)產(chǎn)品體驗(yàn)：參會(huì)者可以現(xiàn)場(chǎng)品嘗到新推出的休閑零食，獲取手的市場(chǎng)反饋。

如何參與展會(huì)

只需通過(guò)博華國(guó)際展覽有限公司官網(wǎng)了解展會(huì)詳情，企業(yè)可以報(bào)名參展或觀展，加入到這一行業(yè)盛會(huì)中。展會(huì)期間，博華國(guó)際展覽有限公司將提供完整的展覽服務(wù)，幫助展商提升品牌曝光率，拓寬銷(xiāo)售渠道。

市場(chǎng)前景與機(jī)遇

休閑零食的發(fā)展在未來(lái)將迎來(lái)新的機(jī)遇。隨著生活節(jié)奏的加快，消費(fèi)者對(duì)快速、便捷食品的需求不斷提升，尤其是符合健康標(biāo)準(zhǔn)、有特色的休閑零食將成為市場(chǎng)的寵兒。此外，隨著電商的興起，線上線下的融合也為零食品牌帶來(lái)了新機(jī)遇。

博華國(guó)際展覽有限公司在這一背景下，致力于為各大零食品牌提供全方位的展覽展示服務(wù)。通過(guò)高效的招商服務(wù)，能夠幫助展商迅速找到目標(biāo)客戶，并在激烈的市場(chǎng)競(jìng)爭(zhēng)中占據(jù)一席之地。通過(guò)的展覽策劃，確保展位設(shè)計(jì)、布局合理，使每一位參展商的產(chǎn)品能夠得到佳展示效果。

亮眼的上海自有品牌

上海作為商業(yè)中心，擁有眾多本地品牌。在此次展會(huì)中，上海自有品牌的休閑零食將成為一大亮點(diǎn)。這些品牌不僅有著獨(dú)特的產(chǎn)品定位，且在口味和健康選材上相互競(jìng)爭(zhēng)。比如，受到了年輕消費(fèi)者歡迎的小包裝健康堅(jiān)果、各種風(fēng)味的米餅等，均是上海本土品牌的代表。

來(lái)自上海的休閑零食不僅豐富，而且往往融入了地方特色，受到消費(fèi)者的好評(píng)。這為展會(huì)增添了更多的地方色彩，并為其他品牌提供了借鑒和學(xué)習(xí)的機(jī)會(huì)。

結(jié)語(yǔ)

2025年第18屆上海商超OEM代加工休閑零食展覽會(huì)，是所有相關(guān)企業(yè)不可錯(cuò)過(guò)的盛會(huì)。它不僅是一個(gè)展示產(chǎn)品的平臺(tái)，更是行業(yè)交流與合作的良機(jī)。上海博華國(guó)際展覽有限公司歡迎各大OEM制造商、休閑零食品牌商參與其中，共同探討休閑零食市場(chǎng)的未來(lái)，分享行業(yè)新動(dòng)態(tài)。

通過(guò)這一展會(huì)，企業(yè)將有機(jī)會(huì)開(kāi)拓市場(chǎng)、建立合作，并獲得寶貴的市場(chǎng)反饋。期待在2025年，與您相聚上海，共同見(jiàn)證休閑零食行業(yè)的新。

PLF展會(huì)十幾年來(lái)始終致力于以發(fā)展自有品牌模式促進(jìn)零供雙方緊密合作，優(yōu)化零售市場(chǎng)商品結(jié)構(gòu)，助力零售商品品質(zhì)升級(jí)，提升商品流通效率，滿足中國(guó)消費(fèi)者日益增長(zhǎng)的物質(zhì)文化需求。迄今已有超過(guò)5000 家優(yōu)質(zhì)工廠通過(guò)該展會(huì)平臺(tái)，與國(guó)內(nèi)眾多主要零售終端渠道以聯(lián)名、直采 OEM、ODM和出口貿(mào)易等方式，高效快速低成本進(jìn)入國(guó)內(nèi)外零售市場(chǎng)。

2025年第十八屆全球零售自有品牌產(chǎn)品亞洲展將延續(xù)往屆的，為參展商和觀眾帶來(lái)更多的機(jī)遇和驚喜。展會(huì)將涵蓋個(gè)人護(hù)理、家居日用、民生食材、生鮮食材、休閑食品、品牌IP館等多個(gè)展區(qū)，匯聚美妝個(gè)護(hù)、居家百貨、糧油調(diào)味、南北干貨、生鮮食材、休閑零食、酒水飲料、營(yíng)養(yǎng)保健等全品類的源頭企業(yè)參展商。

無(wú)論是擁有悠久歷史的企業(yè)，還是新興的創(chuàng)新品牌，都將在展會(huì)上展示其新的產(chǎn)品和技術(shù)。同時(shí)，展會(huì)還將吸引來(lái)自國(guó)內(nèi)外的觀眾，包括零售商、caigou商、品牌商等，為他們提供一個(gè)深入交流和探討合作的有效渠道。

在這個(gè)充滿機(jī)遇和挑戰(zhàn)的時(shí)代，PLF全球零售自有品牌產(chǎn)品亞洲展將繼續(xù)發(fā)揮其重要作用，推動(dòng)中國(guó)乃至亞太地區(qū)零售行業(yè)自有品牌的健康發(fā)展。

2025年第十八屆上海全球自有品牌產(chǎn)品亞洲展PLF

展會(huì)時(shí)間：2025-11-18 ~ 11-20   

舉辦地址：中國(guó)-上海 上海新國(guó)際博覽中心

主辦單位：上海市自有品牌協(xié)會(huì)

舉辦周期：1年1屆展覽面積：60019.00㎡展商數(shù)量：1661家觀眾數(shù)量：22591人

展會(huì)介紹

主辦單位：上海市自有品牌協(xié)會(huì)

展覽面積：60019.00㎡展商數(shù)量：1661家觀眾數(shù)量：22591人舉辦周期：1年1屆

第十七屆上海全球自有品牌產(chǎn)品亞洲展覽會(huì)（PLF）是全球的重要貿(mào)易展會(huì)。由上海自有品牌委員會(huì)（PLSC）和上海自有品牌制造商協(xié)會(huì)（PLMA）聯(lián)合主辦，是荷蘭阿姆斯特丹全球大的自有品牌展覽會(huì)、美國(guó)芝加哥古老的中國(guó)自有品牌展覽會(huì)的延續(xù)。

第十七屆上海全球自有品牌產(chǎn)品亞洲展（PLF）來(lái)自全國(guó)各地及美國(guó)、德國(guó)、法國(guó)、俄羅斯、意大利、比利時(shí)、日本、韓國(guó)、馬來(lái)西亞、南非等全球25個(gè)國(guó)家和地區(qū)，21,152名觀眾前來(lái)參觀。共成功舉辦32場(chǎng)同期活動(dòng)，邀請(qǐng)94位行業(yè)同臺(tái)發(fā)言。

第十七屆上海全球自有品牌產(chǎn)品亞洲展（PLF）吸引了超市、便利店、店、平臺(tái)電商、社交電商平臺(tái)、新零售企業(yè)、IP定制企業(yè)、品牌商、酒店、餐飲企業(yè)、母嬰店、大健康店、美妝店、貿(mào)易商、進(jìn)出口貿(mào)易商、全球買(mǎi)家、供應(yīng)鏈服務(wù)商、廠商廠商、生產(chǎn)基地、zhengfu機(jī)構(gòu)、商業(yè)協(xié)會(huì)、媒體和其他人士。展會(huì)期間，豐富的國(guó)潮新品和優(yōu)質(zhì)的源廠讓觀眾流連忘返，展現(xiàn)了中國(guó)自主品牌的獨(dú)特魅力和實(shí)力！

快消品與我們的生活密不可分。在PLF場(chǎng)景中，您不再僅僅從社交網(wǎng)絡(luò)或媒體上的產(chǎn)品廣告中了解新產(chǎn)品的推出。在這里，你隨時(shí)隨地都能發(fā)現(xiàn)新創(chuàng)意、新技術(shù)帶來(lái)的驚喜，那些即將改變?nèi)藗兿M(fèi)觀念的先進(jìn)消費(fèi)品在展會(huì)現(xiàn)場(chǎng)全方位展示。這是一個(gè)探索創(chuàng)新和激發(fā)靈感的好平臺(tái)！

展品范圍
美妝個(gè)護(hù)：美容美妝/護(hù)理用品防疫用品/個(gè)人清潔
家居日用：餐廚用具/家居針紡/收納整理/生活用紙/一次性用品/衛(wèi)浴晾曬/家具用品/家庭清潔/文體玩具/DIY/小家電/季節(jié)性用品
休閑零食: 肉干肉脯/果脯蜜餞/堅(jiān)果果干/休閑海產(chǎn)品/膨化食品
民生食品: 米面糧油/副食調(diào)味/方便速食餅干糕點(diǎn)/季節(jié)性食品/南北干貨
酒飲沖調(diào): 酒/水/飲料/沖調(diào)
糖果巧克凍:巧克力/糖果/果凍/布丁
營(yíng)養(yǎng)保健: 藥膳/膳食補(bǔ)充劑功能性食品
母嬰用品: 母嬰食品/母嬰用品
寵物產(chǎn)品: 寵物食品/寵物用品
生鮮：預(yù)制食品/烘焙食品/有機(jī)類/水果/蔬菜/肉禽/蛋品/水產(chǎn)/豆乳/生鮮技術(shù)

展位費(fèi)用
標(biāo)展：A區(qū)15800元/9平方米 B區(qū)14800元/9平方米 C區(qū)13800元/9平方米
光地（36平方米起訂）：V區(qū)1780/平方米 A區(qū)1580元/平方米 B區(qū)1480元/平方米 C區(qū)1380元/平方米
雙開(kāi)口加收攤位費(fèi)用10%

2025年第十八屆上海全球自有品牌產(chǎn)品亞洲展-展品范圍

日用百貨類：洗衣液、肥皂等日化洗護(hù)用品、廚具、鍋具等餐廚用品、毛巾、浴巾等家紡日用品、文體辦公用品、體育娛樂(lè)用品、戶外旅行用品、寵物用品

食品飲料類：休閑食品、膨化食品、烘焙食品、干果炒貨、果脯蜜餞、生鮮食品、營(yíng)養(yǎng)品、調(diào)味品、鹵煮食品、酒、水、茶飲、果汁

健康美容類：濕巾、牙刷、牙膏等洗護(hù)清潔用品、美容化妝用品、棉簽、創(chuàng)可貼、繃帶等醫(yī)療衛(wèi)生用品、計(jì)生用品等

PLF全球零售自有品牌產(chǎn)品亞洲展，作為推動(dòng)中國(guó)零售市場(chǎng)健康發(fā)展的重要平臺(tái)，自舉辦以來(lái)，一直備受矚目。2025年第十八屆展會(huì)將在上海新國(guó)際博覽中心盛大啟幕，規(guī)模達(dá) 60000 平方米，眾多優(yōu)質(zhì)參展商和觀眾將匯聚于此