據(jù)組委會(huì)披露，河南陶小胖、許昌新大新等區(qū)域零售新秀，名創(chuàng)優(yōu)品、天虹、華潤萬家、麥德龍、大潤發(fā)等自有品牌“老兵”，以及、年糕媽媽、蜂享家等私域電商平臺(tái)均已參與第九屆自有品牌金星獎(jiǎng)評選。想了解以“性價(jià)比”為核心、自有品牌占比高達(dá)90%的奧樂齊，在2025年推出了哪些顛覆市場的王炸新品嗎？想知道憑借“盒馬品質(zhì)”深入人心的新零售盒馬鮮生，又通過自有品牌打造了哪些引領(lǐng)行業(yè)的年度新品和稀缺商品嗎？來PLF跨采自有品牌展就對了！

↑往屆展會(huì)現(xiàn)場實(shí)拍

要聽干貨？

來PLF跨采自有品牌展就對了！

要聽干貨，就來PLF跨采·第十八屆全球零售自有品牌產(chǎn)品亞洲展。究竟是品牌忠誠度高的產(chǎn)品更適合開發(fā)自有品牌，還是品牌忠誠度低的產(chǎn)品更合適？如何實(shí)現(xiàn)自有品牌開發(fā)的差異化？啤酒類自有品牌產(chǎn)品是否還有機(jī)會(huì)？2025中國自有品牌開發(fā)者大會(huì)匯聚全行業(yè)開發(fā)大咖，為你一一解答。同時(shí)，在工作坊系列研討論壇中，供應(yīng)商管理、包裝設(shè)計(jì)、食材健康、大單品打造等議題同樣備受關(guān)注。

↑往屆展會(huì)現(xiàn)場實(shí)拍

要3天對接1000家工廠？

來PLF跨采自有品牌展就對了！

PLF跨采·第十八屆全球零售自有品牌產(chǎn)品亞洲展擁有優(yōu)質(zhì)源頭工廠展商近1000家，擔(dān)心時(shí)間太短無法高效對接？除了11月18-20日，給您留有充足的時(shí)間逛展外，組委會(huì)還提供4場“PLF零供對接會(huì)”，讓優(yōu)質(zhì)展商主動(dòng)找到您，家居日用、個(gè)人護(hù)理、文體3C、休閑零食、酒飲沖調(diào)、民生食品、保健食品等全品類源頭供應(yīng)商，均能滿足您高效對接的需求！

The 2026 China Shanghai Retailer Super Procurement Exhibition(the 19th PLF Shanghai International Retailer Super ProcurementExhibition in 2026) will be held grandly in Shanghai, a major hubof China's economy and international trade. As a domestic retailsuper procurement platform, this exhibition is not only animportant hub for communication and cooperation between suppliersand buyers, but also a barometer for insight into industrydevelopment trends. Its rich exhibition display experience andplanning services have injected vitality into this exhibition,promoting the retail industry to move towards a new era.

Shanghai, China's economic and retail hub

Shanghai, as a major economic center city in China and animportant global trade hub, not only has a developed logistics andsupply chain system, but also has a strong consumer market anddiversified retail formats. The efficient transportation networkand international business environment in Shanghai provide solidguarantees for the smooth holding of exhibitions, as well ashigh- market access opportunities for exhibitors.

Exhibition Overview and Historical Development

The 19th Shanghai International Retailer Super ProcurementExhibition of PLF in 2026 will continue to build a modern andinternational procurement trading platform based on years ofsuccessful hosting experience. The exhibition covers multiple subsectors such as fast-moving consumer goods, food and beverage,daily necessities, household goods, and retail technology,attracting a large number of retailers, supermarket chains,wholesalers, and suppliers from across the country and overseas toparticipate.

The multiple values of exhibitions

Opportunity for supply chain optimization: Buyers can connectwith raw material suppliers and brand owners on site, shortenprocurement cycles, and achieve efficient integration andadjustment of the supply chain.

Market Trend Insight: The exhibition showcases emerging consumerconcepts and retail technology applications, helping retailersupdate their product structure in a timely manner and improvemarket response speed.

Brand promotion platform: Suppliers and brand enterpriseseffectively enhance brand influence and expand sales channelsthrough exhibitions.

Industry Exchange and Cooperation: On site exchanges and forumactivities between industry executives, experts, and businessleaders to create new opportunities for business cooperation.

As the organizer of this exhibition, we have strong capabilitiesin exhibition display services, exhibition investment services, andexhibition planning services. The company focuses on scientificplanning and investment attraction for exhibitions, ensuring richexhibition content, high of participating enterprises, andefficient procurement coordination through systematic operation.The exhibition site is e with advanced exhibition facilitiesand service support, creating a high- exhibition experiencefor exhibitors and buyers.

Competitive advantage in details

The exhibition not only focuses on mainstream big brands, butalso sets up special zones to support the exhibition of small andmedium-sized innovative enterprises, promoting the integration ofdiversified products and services. Compared to the past, allparticipating units have completed information docking throughdigital platforms in advance, greatly improving the efficiency ofon-site negotiations and reducing resource waste. In addition, theorganizers also organize multiple industry forums, productlaunches, and buyer events to extend the exhibition value chain andfacilitate companies in finding cooperation opportunities.

Industry background and future direction

In recent years, with the continuous improvement of personalizedconsumer demands and the popularization of digital retail methods,the retail industry is undergoing profound changes. As stated inthe 2023 Retail Industry Report, the integration of online andoffline (O2O) and smart supply chains has become a mainstreamtrend. The 2026 exhibition will pay more attention to the displayof intelligent retail solutions and green and environmentallyfriendly products, in line with the national "carbon peak andcarbon neutrality" strategy, and promote sustainable consumptiondevelopment.

The practical assistance of exhibitions to enterprises

Whether it is a large chain supermarket, community conveniencestore, or regional wholesaler, the convenience of on-sitenegotiations between exhibiting companies and buyers can achieve arich and upgraded product line. Enterprises can use exhibitions toexpand their sales network and obtain cutting-edge supply chaininformation and market trends in the industry. For exhibitors, itis an efficient market testing and customer expansion activity,especially for the significant promotion effect of new productlaunches and brand building.

How to participate and provide suggestions for cooperation

Based on the positioning and influence of the exhibition, it isrecommended that retail and supply chain enterprises contactShanghai Bohua International Exhibition Co., Ltd. as soon aspossible to participate in investment promotion and booth booking,and achieve early planning and resource allocation. The organizer'srich service system can provide one-stop support from booth design,promotion, to on-site services, maximizing customer benefits. Inaddition, the diverse business activities during the exhibition arealso worth actively participating in, expanding industryconnections and business opportunities.

summary

The 2026 China Shanghai Retail Super Procurement Exhibition isnot only a platform for showcasing goods and services, but also animportant bridge for promoting industrial upgrading and marketlinkage. Under the careful organization of Shanghai BohuaInternational Exhibition Co., Ltd., the exhibition will undoubtedlyhelp the retail industry achieve a new round of developmentbreakthroughs. For retail enterprises, actively participating insuch exhibitions to obtain industry resources and forward-lookinginformation is an effective way to enhance marketcompetitiveness.

2026中國·上海零售商超采購展（2026年P(guān)LF第十九屆上海國際零售商超采購展覽會(huì)）即將在中國經(jīng)濟(jì)和國際貿(mào)易重鎮(zhèn)上海隆重舉辦。作為國內(nèi)的零售商超采購平臺(tái)，該展會(huì)不僅是供應(yīng)商和采購商交流合作的重要樞紐，也是洞察行業(yè)發(fā)展趨勢的風(fēng)向標(biāo)。其豐富的展覽展示經(jīng)驗(yàn)和策劃服務(wù)，為本屆展會(huì)注入了與活力，推動(dòng)零售行業(yè)邁向新時(shí)代。

上?！ぶ袊慕?jīng)濟(jì)與零售重鎮(zhèn)

上海，作為中國大的經(jīng)濟(jì)中心城市和全球重要的貿(mào)易樞紐，不僅擁有發(fā)達(dá)的物流與供應(yīng)鏈系統(tǒng)，還具備強(qiáng)大的消費(fèi)市場和多元化的零售業(yè)態(tài)。上海高效的交通網(wǎng)絡(luò)和國際化的商業(yè)環(huán)境，為展會(huì)的順利舉辦提供了堅(jiān)實(shí)保障，也為參展商提供了優(yōu)質(zhì)的市場接入機(jī)會(huì)。

展會(huì)概況與歷史沿革

2026年P(guān)LF第十九屆上海國際零售商超采購展，秉承連續(xù)多年成功舉辦的經(jīng)驗(yàn)，持續(xù)打造化、國際化的采購交易平臺(tái)。展會(huì)涵蓋快消品、食品飲料、日用百貨、家居用品及零售技術(shù)等多個(gè)細(xì)分領(lǐng)域，吸引全國及海外大量零售商、超市連鎖、批發(fā)商及供貨商參展。

展會(huì)的多重價(jià)值

作為本次展會(huì)的主辦單位，展覽展示服務(wù)、展會(huì)招商服務(wù)和展覽策劃服務(wù)方面具備強(qiáng)大實(shí)力。公司注重展會(huì)的科學(xué)規(guī)劃和招商，通過系統(tǒng)化運(yùn)作，確保展會(huì)內(nèi)容豐富、參展企業(yè)質(zhì)量高、采購對接效率優(yōu)。展會(huì)現(xiàn)場配備先進(jìn)的展覽設(shè)施與服務(wù)支持，為參展商和采購商創(chuàng)造優(yōu)質(zhì)參展體驗(yàn)。

細(xì)節(jié)中的競爭優(yōu)勢

展會(huì)不僅關(guān)注主流，也特別設(shè)置特色專區(qū)支持中小創(chuàng)新企業(yè)展出，促進(jìn)多樣化產(chǎn)品與服務(wù)的融合。較之以往，各參展單位提前通過數(shù)字化平臺(tái)完成信息對接，極大提升了現(xiàn)場洽談效率，減少資源浪費(fèi)。此外，主辦方還組織多場行業(yè)論壇、產(chǎn)品發(fā)布及買家專場，延伸展會(huì)價(jià)值鏈，方便企業(yè)尋找合作機(jī)會(huì)。

行業(yè)背景與未來走向

近年來，隨著消費(fèi)者個(gè)性化需求不斷提升及數(shù)字化零售手段普及，零售商超行業(yè)正經(jīng)歷深刻變革。如2023年零售行業(yè)報(bào)告指出，線上線下融合（O2O）和智慧供應(yīng)鏈已經(jīng)成為主流趨勢。2026年展會(huì)更加注重智能零售解決方案和綠色環(huán)保產(chǎn)品的展示，順應(yīng)國家“碳達(dá)峰、碳中和”戰(zhàn)略，推動(dòng)可持續(xù)消費(fèi)發(fā)展。

展會(huì)對企業(yè)的實(shí)際助力

無論是大型連鎖超市、社區(qū)便利店，還是區(qū)域批發(fā)商，通過參展企業(yè)和買家現(xiàn)場洽談的便利，都能實(shí)現(xiàn)產(chǎn)品線豐富與升級。企業(yè)可借助展會(huì)擴(kuò)大銷售網(wǎng)絡(luò)，獲取行業(yè)前沿的供應(yīng)鏈信息和市場動(dòng)態(tài)。對于參展商，則是一場高效率的市場測試與客戶拓展活動(dòng)，尤其對于新品上市和品牌塑造有顯著助推效果。

如何參與及合作建議

基于展會(huì)的定位和影響力，建議零售及供應(yīng)鏈企業(yè)盡早與上海博華國際展覽有限公司聯(lián)系，參與招商及展位預(yù)訂，實(shí)現(xiàn)早期規(guī)劃和資源配置。主辦方豐富的服務(wù)體系可提供從展位設(shè)計(jì)、宣傳推廣到現(xiàn)場服務(wù)的一站式支持，大化客戶收益。此外，展會(huì)期間的多樣化商務(wù)活動(dòng)亦值得積極參與，拓展行業(yè)人脈和商機(jī)。

總結(jié)

2026中國·上海零售商超采購展不僅是展示商品和服務(wù)的平臺(tái)，更是推動(dòng)產(chǎn)業(yè)升級和市場聯(lián)動(dòng)的重要橋梁。在上海博華國際展覽有限公司的精心組織下，展會(huì)必將助力零售行業(yè)實(shí)現(xiàn)新一輪的發(fā)展突破。對于零售企業(yè)來說，積極參與此類展會(huì)，獲取行業(yè)資源和前瞻信息，是增強(qiáng)市場競爭力的有效途徑。

目前，展會(huì)已進(jìn)入，請需要觀展的朋友抓緊登記注冊。以下是本屆展會(huì)全展商名單，敬請收藏參考。

上海新國際博覽中心

非食板塊

1

個(gè)人護(hù)理

非食板塊

2

家居日用

非食板塊

3

文體3C

食品板塊

4

烘焙食品

食品板塊

5

民生食品

食品板塊

6

糖巧果凍

食品板塊

7

營養(yǎng)食品

食品板塊

8

休閑零食

酒水板塊

9

酒飲沖調(diào)

生鮮板塊

10

生鮮食材

包裝板塊

11

包裝服務(wù)

價(jià)格，是時(shí)間打動(dòng)消費(fèi)者、激發(fā)購買欲的關(guān)鍵。零售企業(yè)開發(fā)自有品牌，通過直連工廠、縮短供應(yīng)鏈、減少品牌溢價(jià)等方式有效控制成本，使商品具備顯著的“價(jià)格優(yōu)勢”。正因如此，“超值”、“劃算”、“省心”系列產(chǎn)品，已成為各大零售“自有品牌節(jié)”的銷售主力。

對處于啟動(dòng)階段的零售企業(yè)而言，若想找到既能配合產(chǎn)品研發(fā)、起訂量低，又能確保合法合規(guī)、質(zhì)量穩(wěn)定、成本可控的可靠供應(yīng)商，PLF跨采自有品牌展已成為行業(yè)平臺(tái)。本屆展會(huì)匯聚的優(yōu)質(zhì)展團(tuán)，在“超值”系列產(chǎn)品開發(fā)方面經(jīng)驗(yàn)豐富，助你快速落地競爭力商品。除了低價(jià)，“高品質(zhì)”的消費(fèi)者關(guān)注度增幅同樣很高。

所以，不管零售企業(yè)是開發(fā)“甄選”還是“臻選”系列產(chǎn)品，都可以在PLF跨采自有品牌展找到滿意的合作商。利用規(guī)模化生產(chǎn)降低成本，打造吸睛引流爆款產(chǎn)品，更需要大產(chǎn)能的支撐。金歐（廣東）生物科技日產(chǎn)100萬瓶家居清潔劑、山東十里香芝麻年加工能力5萬噸，這些都是大產(chǎn)能的真實(shí)體現(xiàn)。

匯聚食品，鑄就穩(wěn)定供應(yīng)鏈

看！眾多“”都來參展了 

在尋找值得托付的零售商品供應(yīng)商時(shí)，品牌實(shí)力與穩(wěn)定品質(zhì)是核心關(guān)鍵。本次展會(huì)，云集了食品領(lǐng)域的強(qiáng)大參展陣容：從河南雙匯、雨潤、哈肉聯(lián)構(gòu)成的肉制品“鐵三角”，到國民滋補(bǔ)品牌好想你；從馳名伴手禮春光，到實(shí)力企業(yè)新孚、肉敢當(dāng)；更有新銳力量莫小仙、小飯歸及地方特色品牌一品爽、金字火腿。他們都在各自細(xì)分領(lǐng)域深耕，卻共同印證著規(guī)?；a(chǎn)、卓越品控與美譽(yù)強(qiáng)大的市場口碑。

無論是行業(yè)還是賽道黑馬，均具備成熟的供應(yīng)鏈體系與穩(wěn)定的供貨能力，能匹配零售終端對品質(zhì)、效率與創(chuàng)新的全面需求。

你想開發(fā)地域風(fēng)味自有品牌商品？

那就非來PLF不可！

“六邊形戰(zhàn)士”合作伙伴正在上海等你

與其更好，不如不同。通過第九屆自有品牌“金星獎(jiǎng)”評選可知，“地域風(fēng)味主題系列”已成為零售企業(yè)開發(fā)的新方向之一。PLF跨采·第十八屆全球零售自有品牌產(chǎn)品亞洲展展商來自全國各地產(chǎn)業(yè)集群地，他們手握風(fēng)土瑰寶，是你開發(fā)“地域風(fēng)味主題系列”的理想伙伴。

PLF展商連城縣福農(nóng)與三豐薯業(yè)，深挖福建“薯都”精髓；云南菜墩墩，供應(yīng)高原野生菌；湖南福來喜，打造獨(dú)具本地風(fēng)味的鵝肉制品；西藏奇正青稞，則依托雪域圣潔的青稞，提供青稞米、青稞胚芽油、青稞面等健康膳食選擇。

他們不僅是優(yōu)質(zhì)原料的供應(yīng)者，更是地域飲食文化的承載者。來PLF，與這些地域特色展商面對面，為你的商品矩陣注入的“地域基因”！

靠譜的自有品牌供應(yīng)商，不僅能保質(zhì)保量的完成商品出貨，還能為商品開發(fā)上助力，讓你始終市場半步。臺(tái)州市瑞康日用品科技有限公司，是貴州區(qū)域合力超市一次性用品的合作伙伴。瑞康總經(jīng)理趙永建曾說到：貴州合力自有品牌商品，我們參與度是非常高的，不僅會(huì)根據(jù)季節(jié)限定給到商品創(chuàng)新方案，還會(huì)根據(jù)當(dāng)?shù)氐娘嬍程厣珌矶ㄖ频纳唐贰Ｄ壳?，雙方已建立起高度默契的合作關(guān)系。