正值產(chǎn)業(yè)轉(zhuǎn)型升級(jí)、向更高質(zhì)量發(fā)展邁進(jìn)的關(guān)鍵機(jī)遇期，2026上海展將聚集更多行業(yè)企業(yè)，共同推動(dòng)酒店品牌的多元化升級(jí)，構(gòu)建更具活力的供應(yīng)鏈生態(tài)體系。

E1—E3館

建筑裝飾材料

E1-E3館整合建筑裝飾材料、衛(wèi)浴方案、整裝定制、照明燈飾等全產(chǎn)業(yè)鏈資源，以 “快裝、低碳、智能”為方向打造一站式建材樞紐，集中展出綠色創(chuàng)新成果，適配酒店籌建項(xiàng)目，助力酒店商旅市場(chǎng)擴(kuò)容。

E5館

酒店品牌

E5酒店品牌及精品綜合館，凝聚展會(huì)匠心，集結(jié)多元品類與優(yōu)質(zhì)酒店品牌，集中展示酒店、民宿、設(shè)計(jì)公司等風(fēng)貌與前沿理念，鏈接商機(jī)，打造酒店行業(yè)全維度探索互動(dòng)平臺(tái)。

E6-E7 館

智慧酒店

展會(huì)E6-E7館聚焦智慧酒店領(lǐng)域，集中展示整體解決方案、商用機(jī)器人、智能鎖等前沿技術(shù)與產(chǎn)品。全球酒店業(yè)者及投資者可直觀體驗(yàn)智能化應(yīng)用，從高清交互屏到無(wú)感窗簾控制，科技貫穿入住全流程，讓智能滲透空間細(xì)節(jié)。

W1—W5館

酒店用品綜合

酒店業(yè)升級(jí)推動(dòng)客房用品向 “品質(zhì)化、綠色化、體驗(yàn)化”進(jìn)階，W1-W5館打造沉浸式體驗(yàn)空間，集中呈現(xiàn)客房配置方案與布草、洗浴用品等，充分適配采購(gòu)需求。

N4 館

公共空間

N4館聚焦戶外空間與景觀工程，融合前沿趨勢(shì)與實(shí)踐，展匠心戶外設(shè)計(jì)，貫通全產(chǎn)業(yè)鏈資源，構(gòu)建集新品與商貿(mào)交流的一站式平臺(tái)。

N5 館

商業(yè)、辦公空間

N5館匯聚商業(yè)空間、商業(yè)設(shè)計(jì)與辦公空間資源，打造創(chuàng)意與功能兼具的沉浸式體驗(yàn)場(chǎng)：商業(yè)展區(qū)鮮活呈現(xiàn)前沿場(chǎng)景、碰撞設(shè)計(jì)理念；辦公專區(qū)融合高效屬性與舒適感，勾勒未來(lái)辦公圖景。

The 2026 China Shanghai International Decorative MaterialsExhibition (the 34th Shanghai Outdoor, Commercial, and Office SpaceMaterials Exhibition in 2026) is about to grandly open. Thisexhibition is hosted by Shanghai Bohua International ExhibitionCo., Ltd. As one of the important exhibition platforms in China'sdecorative materials industry, the exhibition brings togetherhigh- suppliers from around the world, covering a diverserange of materials and solutions for outdoor, commercial, andoffice spaces.

As an important window city for China's economy and trade,Shanghai has provided a solid foundation for this exhibition withits complete industrial chain and convenient transportation hubposition. Shanghai Bohua International Exhibition Co., Ltd., withyears of experience in exhibition display, exhibition investmentpromotion, and exhibition planning, ensures the authenticity andefficiency of exhibitions. Exhibitions are not only platforms forexchanging products and technologies, but also key nodes forintegrating upstream and downstream industrial chains.

The alignment between industry trends and exhibition themes

With the acceleration of urbanization and the diversifieddevelopment of commercial space, the decorative materials industryis undergoing a transformation towards green environmentalprotection, functional intelligence, and personalizedcustomization. The 2026 Shanghai International Decorative MaterialsExhibition will focus on the theme of "Innovation, Green, andIntegration", showcasing environmentally friendly decorativematerials, intelligent office solutions, and comprehensivematerials for outdoor spaces, in line with the national "dualcarbon" goals and intelligent manufacturing trends.

According to the "2025-2030 Decoration Materials IndustryDevelopment Report" recently released by the China BuildingDecoration Association, the industry's growth points areconcentrated in the integration of new materials and intelligentdesign applications. The Shanghai exhibition has simultaneouslyintroduced these innovative factors, such as antibacterial anddurable materials, new composite materials, and modular designsolutions, reflecting the alignment between technologicalinnovation and market demand in the decorative materialsindustry.

Exhibition Highlights: Multidimensional Resource Integration andService Upgrade

The range of exhibits is extensive, covering outdoor buildingenclosure materials, commercial space interior materials,innovative materials for office environments, and intelligentdecoration systems, providing a one-stop solution for designers,purchasers, and engineering contractors.

Theme Forum and Technology Salon: Invite industry enterprises,experts and scholars to share new product application cases andgreen material development trends, promote knowledge exchange andtechnology cooperation.

Investment strategy: Shanghai Bohua International ExhibitionCo., Ltd. utilizes its deep market network to build a dockingplatform, promoting effective cooperation and transactions betweenexhibitors and buyers.

Digital exhibition experience: Combining online and offlinechannels for promotion, applying virtual reality (VR) and augmentedreality (AR) technologies to provide audiences with an immersiveproduct display experience.

Guarantee of Shanghai Bohua International Exhibition Co.,Ltd

As the organizer of this exhibition, Shanghai BohuaInternational Exhibition Co., Ltd. has accumulated rich experiencein exhibition display services, exhibition investment promotion,and exhibition planning. The company not only focuses on improvingthe organizational efficiency of exhibitions, but also paysattention to the real needs of exhibitors and visitors. Throughmarket research and a service team, we ensure that every exhibitionachieves excellent display effects and commercial value.

In recent years, Shanghai Bohua has actively promoted thedigital transformation of the exhibition industry, using dataanalysis, customer relationship management (CRM) systems, andonline promotion tools to help exhibitors increase brand exposureand market competitiveness, and to give exhibitors an advantage inthe fierce market competition.

Looking at the future of the industry from exhibitions: theinevitable choice of green and intelligent

The transformation of the decorative materials industry is notonly reflected in technology, but also in the overall trend ofgreen upgrading and intelligence of the industry chain. As anindustry benchmark, the development direction of ShanghaiInternational Decorative Materials Exhibition fully reflects thedeep integration of market demand and policy guidance. Theexhibition not only showcases products, but also serves as a keyplatform for promoting industrial innovation and sustainabledevelopment.

Given the strengthening of environmental policies and consumers'attention to healthy and comfortable spaces, the promotion of greenand low-carbon materials will become the mainstream of theindustry. Therefore, the creation of intelligent office andcommercial spaces requires materials with higher functionalintegration and environmental performance. The Shanghai exhibitionhas captured and led these trends, promoting collaboration andwin-win outcomes across the entire industry chain.

The attractiveness and market potential of exhibitions toexhibitors

This exhibition is expected to attract over 2000 domestic andforeign exhibitors and tens of thousands of buyers, coveringdecoration design units, real estate developers, commercial realestate managers, and end-users. Exhibitors not only have theopportunity to showcase their products and technologies, but alsogain insights into new market trends and capture industry growthpoints through in-depth communication with marketdecision-makers.

Shanghai Bohua International Exhibition Co., Ltd. continuouslyoptimizes exhibition services, providing comprehensive solutionsincluding investment support, booth design and construction, onlinepromotion, and on-site services to help enterprises expand marketshare and enhance brand value.

summary

The 2026 China Shanghai International Decorative MaterialsExhibition is hosted by Shanghai Bohua International ExhibitionCo., Ltd. and serves as an important platform for communication inthe domestic and international decorative materials industry. Withthe resource advantages of Shanghai and the services of BohuaExhibition Company, the exhibition will promote technologicalinnovation and market integration in the fields of outdoor,commercial, and office space materials. For companies looking toexpand their market and find partners, this exhibition is a rareopportunity.

Choosing Shanghai Bohua International Exhibition Co., Ltd. forexhibition display and investment services will enable your brandto stand out in fierce industry competition, achieve businessgoals, and sustain development. We look forward to yourparticipation in the 2026 Shanghai Decorative MaterialsExhibition.

【2026中國(guó)·上海國(guó)際裝飾材料展（2026第34屆上海戶外、商業(yè)、辦公空間材料展覽會(huì)）】即將盛大開啟。本屆展會(huì)由上海博華國(guó)際展覽有限公司主辦，作為中國(guó)裝飾材料行業(yè)的重要展示平臺(tái)之一，展會(huì)匯聚了來(lái)自全球的優(yōu)質(zhì)供應(yīng)商，覆蓋戶外、商業(yè)及辦公空間的多元化材料與解決方案。

上海作為中國(guó)經(jīng)濟(jì)和貿(mào)易的重要窗口城市，憑借其完善的產(chǎn)業(yè)鏈和便捷的交通樞紐地位，為本次展會(huì)提供了堅(jiān)實(shí)基礎(chǔ)。上海博華國(guó)際展覽有限公司憑借多年的展覽展示、展會(huì)招商和展覽策劃經(jīng)驗(yàn)，確保了展會(huì)的性與高效性。展會(huì)不僅是產(chǎn)品和技術(shù)的交流平臺(tái)，更是上下游產(chǎn)業(yè)鏈整合的關(guān)鍵節(jié)點(diǎn)。

行業(yè)趨勢(shì)與展會(huì)主題的契合

隨著城市化進(jìn)程加快和商業(yè)空間多樣化發(fā)展，裝飾材料行業(yè)正經(jīng)歷著綠色環(huán)保、功能智能和個(gè)性化定制的變革。2026年上海國(guó)際裝飾材料展圍繞“創(chuàng)新·綠色·融合”的主題，重點(diǎn)展示環(huán)保裝飾材料、智能辦公解決方案及戶外空間綜合材料，契合國(guó)家“雙碳”目標(biāo)及智能制造趨勢(shì)。

據(jù)《中國(guó)建筑裝飾協(xié)會(huì)》近期發(fā)布的《2025-2030裝飾材料行業(yè)發(fā)展報(bào)告》，行業(yè)的增長(zhǎng)點(diǎn)集中在新型材料和智能設(shè)計(jì)融合應(yīng)用方面。上海展會(huì)同步引入這些創(chuàng)新因素，例如抗菌耐用材料、新型復(fù)合材料和模塊化設(shè)計(jì)方案，反映出裝飾材料行業(yè)的技術(shù)革新與市場(chǎng)需求的對(duì)接。

展會(huì)亮點(diǎn)：多維度資源整合與服務(wù)升級(jí)

上海博華國(guó)際展覽有限公司的保障

作為本屆展會(huì)主辦方，上海博華國(guó)際展覽有限公司在展覽展示服務(wù)、展會(huì)招商及展覽策劃領(lǐng)域積累了豐富的經(jīng)驗(yàn)。公司不僅注重提升展會(huì)的組織效率，更關(guān)注參展企業(yè)與參觀者的真實(shí)需求。通過的市場(chǎng)調(diào)研和的服務(wù)團(tuán)隊(duì)，確保每一場(chǎng)展會(huì)都能實(shí)現(xiàn)佳的展示效果和商業(yè)價(jià)值。

近年來(lái)，上海博華積極推動(dòng)展覽行業(yè)的數(shù)字化轉(zhuǎn)型，運(yùn)用數(shù)據(jù)分析、客戶關(guān)系管理（CRM）系統(tǒng)和線上推廣工具，幫助展商提升品牌曝光率和市場(chǎng)競(jìng)爭(zhēng)力，為參展企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中贏得先機(jī)。

從展會(huì)看行業(yè)未來(lái)：綠色與智能的必然選擇

裝飾材料行業(yè)的變革不僅體現(xiàn)在技術(shù)層面，更反映了整體產(chǎn)業(yè)鏈的綠色升級(jí)和智能化趨勢(shì)。上海國(guó)際裝飾材料展作為行業(yè)風(fēng)向標(biāo)，其發(fā)展方向充分體現(xiàn)了市場(chǎng)需求和政策導(dǎo)向的深度融合。展會(huì)不僅展示產(chǎn)品，更是促進(jìn)產(chǎn)業(yè)創(chuàng)新與可持續(xù)發(fā)展的關(guān)鍵平臺(tái)。

鑒于環(huán)保政策的強(qiáng)化及消費(fèi)者對(duì)健康舒適空間的關(guān)注，綠色低碳材料的推廣將成為行業(yè)主流。與此，智能化辦公及商業(yè)空間的打造要求材料具備更高的功能集成度和環(huán)保性能。上海展會(huì)捕捉并引領(lǐng)了這些趨勢(shì)，促進(jìn)全產(chǎn)業(yè)鏈的協(xié)作與共贏。

展會(huì)對(duì)參展商的吸引力及市場(chǎng)潛力

本屆展會(huì)預(yù)計(jì)吸引超過2000家海內(nèi)外展商和數(shù)萬(wàn)買家，涵蓋裝修設(shè)計(jì)單位、房地產(chǎn)開發(fā)商、商業(yè)地產(chǎn)管理方及終端用戶。參展商不僅能獲得展示產(chǎn)品和技術(shù)的機(jī)會(huì)，還能通過與和市場(chǎng)決策者的深入交流，洞悉新市場(chǎng)動(dòng)態(tài)，捕捉行業(yè)增長(zhǎng)點(diǎn)。

上海博華國(guó)際展覽有限公司通過持續(xù)優(yōu)化展會(huì)服務(wù)，提供包括招商支持、展位設(shè)計(jì)與搭建、線上推廣及現(xiàn)場(chǎng)服務(wù)等全方位方案，幫助企業(yè)擴(kuò)大市場(chǎng)份額，實(shí)現(xiàn)品牌價(jià)值提升。

總結(jié)

2026中國(guó)·上海國(guó)際裝飾材料展由上海博華國(guó)際展覽有限公司主辦，是國(guó)內(nèi)外裝飾材料行業(yè)的重要交流平臺(tái)。借助上海的資源優(yōu)勢(shì)與博華展覽公司的服務(wù)，展會(huì)將推動(dòng)戶外、商業(yè)與辦公空間材料領(lǐng)域的技術(shù)革新與市場(chǎng)融合。對(duì)于想要開拓市場(chǎng)、尋找合作伙伴的企業(yè)而言，本屆展會(huì)是不可多得的機(jī)遇。

選擇上海博華國(guó)際展覽有限公司的展覽展示及招商服務(wù)，將使您的品牌在激烈的行業(yè)競(jìng)爭(zhēng)中脫穎而出，實(shí)現(xiàn)商業(yè)目標(biāo)與持續(xù)發(fā)展。2026年上海裝飾材料展，期待您的參與。

設(shè)計(jì)師不可錯(cuò)過的「選材」盛宴 —— 明年春日盛大啟幕！HOTEL&SHOPPLUS上海國(guó)際酒店及商業(yè)空間、辦公及公共空間博覽會(huì)旗下上海國(guó)際酒店工程設(shè)計(jì)與用品展，為酒店管理公司、設(shè)計(jì)師、地產(chǎn)、工程方等，提供從設(shè)計(jì)、建筑、裝修到新產(chǎn)品、新材料的一體化解決方案，為參展商和采購(gòu)商搭建便捷的國(guó)際化采購(gòu)平臺(tái)。

 → 時(shí)間：2026年3月31日-4月3日 

 → 地點(diǎn)：上海新國(guó)際博覽中心·浦東 

2000+參展商

21萬(wàn)平方米

14萬(wàn)+海內(nèi)外觀眾

90+同期活動(dòng)

10+主題特展

……

展會(huì)作為年度行業(yè)盛會(huì)，已在該領(lǐng)域深耕細(xì)作多年，展出品類豐富多元，全面覆蓋建筑材料、遮陽(yáng)、景觀、酒店用品、智慧酒店、照明等多個(gè)細(xì)分領(lǐng)域。每年都吸引大量來(lái)自海內(nèi)外的觀眾踴躍參與，同時(shí)積極開拓展出范圍至辦公及公共空間領(lǐng)域，為參展企業(yè)搭建起廣闊的合作交流平臺(tái)。

可持續(xù)建材激活新空間能量.

建筑裝飾材料

○朗斯 E1CO1

○緹諾 E1P01

○德國(guó)COSO E1P10

○苡寧 E1E01

○晶通 E2E01

○莊禾竹建 E2E50

○黛可麗 E3P01

○世紀(jì)豪門 E3E01

○八方雅庫(kù) E3E28

全場(chǎng)景智能照明重塑科技生態(tài).

智慧酒店&照明燈飾

○奧迪信 E6E40

○領(lǐng)鎖/小度 E6E01

○杜亞 E6A01

○創(chuàng)佳 E7E40

○楊格 E7C20

○奧萊維 E7A08

○拉斐 E2F01

○鴻雁 E2F10

○華藝 E5E05

HOTEL&SHOP PLUS.更多參展商一覽

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酒店用品及布草：斯得福、羽潔家紡、千金宏帆、唐年、康乃馨、紅金頂、博蒂家、歐舒丹、潔唯雅、姿匯紡織、明輝、嬌慕、揚(yáng)程、美爵信達(dá)、兩面針、草珊瑚、品盈、賓利、潔瑞雅、ADA、優(yōu)曼、頌琪、雅高、升綿紡織、欣潔、雅蘭、麗豪居、素雅、樂思馥、優(yōu)曼、科瑞德、唯凱多、南方、泊為、云南白藥、艾嘉、中成、歐佩、素雅、凱來(lái)……

酒店品牌及精品綜合館：洲際、希爾頓、溫德姆、萬(wàn)達(dá)、萬(wàn)斯、米舍、華藝、阿迪納蘭、富莎、全都來(lái)了、綠島風(fēng)、喜爾康、星月、LHC良合創(chuàng)想……

照明燈飾：德國(guó)拉斐、意米歐、鴻雁、復(fù)盛、西鐵、唯意……

 上海建筑與室內(nèi)設(shè)計(jì)周 

頂流陣容×百場(chǎng)活動(dòng)，定義設(shè)計(jì)新范式！

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